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Design & Marketing Agency

Branding

Habib Meat and Mart

2022

Year

Client

Services

Habib Meat & Mart

In the heart of Oshawa, Ontario, a reimagined emblem emerges for Habib Meat and Mart—a staple for the halal community, now capturing the gaze of a new generation. This isn't just a logo; it's a bridge between the rich heritage of halal tradition and the vibrancy of a multicultural university town.

Crafted with the contours of a butcher's cleaver, the word 'Habib' is not only a name but also an Arabic term of endearment, reflecting the store's commitment to community and care. The redesign speaks directly to the hearts of Muslim families, students, and ethically-minded individuals seeking quality and compassion in their culinary choices.

Strategically situated near Ontario Tech University, the logo's redesign was guided by the need to resonate with the students—a medley of cultures, ages, and ethnicities. The result? A logo that stands out with clarity and contemporary appeal, straying from classical motifs to embrace a more modern and universally inviting aesthetic.

The Habib Meat and Mart logo renaissance is not just a shift in design—it's a statement of inclusivity and evolution, inviting patrons from all walks of life to experience the warmth of Habib's service and the excellence of their halal offerings. It's a symbol of the new world of halal convenience: fresh, approachable, and ready to serve the needs of Oshawa's diverse community. With this bold step, Habib Meat and Mart proudly cuts through the noise of the mundane, offering a welcoming beacon to all who value quality and integrity in their food choices.

This fresh visual identity promises a shopping experience that's not only rooted in tradition but also pulses with the contemporary beat of Oshawa's dynamic populace. It's a transformation that goes beyond aesthetics, embodying Habib's dedication to quality, community, and the shared values of its vibrant customer base.

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